Amazon’s Alexa CRM email redesign

Amazon’s Alexa CRM email redesign

AMAZON ALEXA CRM EMAIL REDESIGN

The Alexa CRM email is a weekly email Amazon sends to Alexa owners with new content and features to try . They have been sending out the same email template for years and needed a refresh. My team was in charge of the redesign.

Below is a deck I built to submit my redesign. I provided two versions of my design. One without any tech limitations and one version that stayed within the current tech boundaries.

PROJECT SCOPE

  • Scrape info from current email
  • Build a new layout
  • Design the hero banner
  • Design the middle banner
  • Design the 50/50 banners to go with each section
  • Tech lift version includes:
    – Rotator with features to try for “Live and Learn with Alexa”
    – bookmark icon function
  • Non tech lift version includes:
    – text links with features to try for “Live and Learn with Alexa”
    – Text links for the bookmark section

ROLE

  • Graphic designer
  • UX designer

CHALLENGE

  • Design a mobile first layout.
  • design banners
  • decide on color palette
  • build out deck to present to team
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