Amazon | Trade in to save | Hero & email banners

Amazon | Trade in to save | Hero & email banners

During my time with the Alexa Engagement Marketing team, I created various banners for Amazon’s “Trade in and save” program. These banners were utilized in multiple placements on Amazon.com and in the Alexa newsletter email.

Project scope

  • Receive Excel sheet with copy and placements.
  • Source an appropriate image on Adobe Stock for the featured product.
  • Edit and incorporate the product into the image, adjusting lighting and shadows for realism.
  • Edit screens on devices.
  • Adhere to brand guidelines.

My role

Visual designer

The challenge

Find an image with people in a spacious home or kitchen setting, providing ample table space for product placement.

Desktop 3000x1200

trade_in_v1.2_GW_DesktopHero_3000x1200_2x

Mobile 1236x1080

Email header 600x400

trade_in_v1.3_email_header_600x400

Desktop 3000x1200

trade_in_v2.2_GW_DesktopHero_3000x1200_2x

Mobile 1236x1080

trade_in_v2.3_GW_TallMobileHero_1236x1080
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