Amazon “Trade in to save” banners

Amazon “Trade in to save” banners

AMAZON ``TRADE IN AND SAVE`` BANNERS

This is work I did while on the Alexa Engagement Marketing team. Amazon launched its “Trade in and save” program and below is a variety of banners I made for multiple placements on Amazon.com and Amazon’s Alexa newsletter email.

PROJECT SCOPE

  • Receive an excel sheet with the multiple placements and copy to go on each banner.
  • Search Adobe Stock for an appropriate image to help sell the featured product.
  • Edit image and place product within the image. Adjust lighting and shadows to achieve a realistic look.
  • Edit screens on the devices with a screen.
  • Adhere to brand guidelines.

ROLE

  • Visual designer

CHALLENGE

  • Finding an image with people in a location within the home or kitchen, that has good table space to place the product.
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Desktop 3000x1200

trade_in_v1.2_GW_DesktopHero_3000x1200_2x

Mobile 1236x1080

Email header 600x400

trade_in_v1.3_email_header_600x400

Desktop 3000x1200

trade_in_v2.2_GW_DesktopHero_3000x1200_2x

Mobile 1236x1080

trade_in_v2.3_GW_TallMobileHero_1236x1080

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