Amazon Alexa email banners

Amazon Alexa email banners

AMAZON ALEXA EMAIL BANNERS

If you own an Alexa device and have not opted out of email updates, every Friday you will receive an email from Amazon titled “Keeping up with Alexa”. This email reaches millions of Alexa users. In this email there will be two banners in the middle and end of the email highlighting a feature from Alexa or giving you more information on what’s new. Below are banners I made that are used in this weekly email.

PROJECT SCOPE

  • Receive the copy and offer/feature we want to show on the banner.
  • Search through image databases to find an image that fits the requested information.
  • Add in the Alexa device that we are featuring.
  • Add in shadows and edit lighting on the device to achieve a realistic image.
  • Edit the environment in the image to achieve the desired look/feel.
  • If needed, design a screen on the Alexa device that works with the feature.
  • Cut assets to the correct size and weight to be displayed on the Alexa email.
  • Deliver assets

ROLE

Visual designer

CHALLENGE

  • Finding an image that fits the marketers desired look/feel.
  • Find an image that works best with the requested feature.
  • Photo retouching.
How to be more productive with AlexaHow to use Drop In and Announcements | ALEXA FEATURE TO TRY

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