Amazon | Holiday | Full bleed feature cards
Two sets of Full Bleed Feature Cards for Amazon.com’s holiday campaign, including versions with and without products for testing.
Project scope
- Receive approved Full bleed product images from XCM team
- Obtain banner copy from the copy team.
- Split the image into two to evenly fill both sides of the banner. Edit and color correct the image as necessary while adhering to the holiday style guide.
- Provide two versions with and without products for testing.
- Create a mock-up deck with banners in real situations for presentation at Holiday Creative reviews.
My role
Visual designer
The challenge
- Find an image that is approved and complements the placement
- cut that image into two different parts to evenly fill both sides on the banner.
- Edit the image to fix broken and/or empty areas resulting from separation, and color correct to adhere to the holiday style guide.
